Myrtle Beach Real Estate

As we are well aware by now, YouTube is the world's second largest search engine with over 4 billion videos now watched each day.  This means that it is an awesome way to gain exposure for your business online. 

However, what most do not realize is that there are some basic principles to creating your videos that if followed will make them more popular to the search engines and increase your overall views exponentially.

At first I thought this was a theory until I recently did a video of my daughter and a new toy that she received for Christmas called a My Baby Alive.  This is one of the more strange toys she has ever received as it pees & poops.  I wanted to see if search engine optimization mattered or not, so I tested my theory on this video by doing a little keyword research and then implementing it into my video before uploading to YouTube. 

Here's a quick tutorial on what I did:

So, if you apply some basic SEO principles to your video, I really feel you can begin to increase the number of views your videos receive.  Have you ever tried applying these principles when uploading a video to YouTube?

Originally Posted at: 210 Consulting- Social Media Advisors

This past week I was in Atlanta, GA for a real estate tech conference where I got the honor of hearing my friend Matthew Shadbolt deliver a very powerful presentation on how social media is ruining us.  He shared about the addictions people are forming to the instant gratification and recognition they receive on social networks like Twitter & Facebook.  The mentions, likes & comments we receive release a level of oxytocin that makes us feel better.  Once a person starts to receive some, it becomes even more addicting.

It gets to the point where people spend hours at a time bouncing from one social network to another trying to find another dose.  Not only is the addiction a bad thing, but it has also caused more and more people to do more multitasking each and every day.  No longer are we just focusing on our duties for our job, but we also splitting our time that should be spent working on a task on Facebook updates, Twitter statuses, and all other types of social networks.

While I used to believe that by multitasking I was accomplishing more.  I also used to brag at how well I could do it and how I could do so many things at once.  But what Matthew shared in his presentation changed my whole thinking.  No longer am I going to try & multitask.  Instead, I've implemented a new work into my daily routine called uni-tasking.

To me, uni-tasking means I will no longer keep my inbox, Facebook, Twitter, iMovie and several other networks/programs open at the same time and bounce from one to another.  Instead, I am going to only do one at a time and shut the other networks off.

On Monday I tested this theory to see how it would work.  I shut everything off but my inbox.  I took the next three hours and spent just the time on email.  What I noticed is that I was able to respond to everything I need and seemed to be much more focused on it while doing so.  I also found I didn't miss the likes, mentions and praises that the social networks provide.  I was then able to move on to another task without having to wonder if everything was finished or not.  I found myself more productive than I've been in weeks and had everything done to then spend time with family.

So in closing, this uni-tasking might just be the best thing I implement into my business in a long time.  If you don't believe me, give it a try and see if you receive the same results.  My guess is you will be amazed at what you can accomplish by trying to just do one thing at a time.

Originally Posted at: 210 Consulting- Social Media Advisors

While search engine optimization plays such a crucial role in how well your business does online, one of the ever increasing issues I see from various SEO companies is the over optimization on customers websites. While there is great importance in having the SEO information done properly on your website, it is even more important that things do not go overboard. Going overboard can result in a website being either penalized greatly or possibly even banned from search results.

Also, search engine optimization is not a quick fix for any website. If your results come that quick, more than likely you are doing something in a way you shouldn't, and that will catch up to you in just a matter of time. So, be careful in who you hire to do your SEO work. Don't trust those that promise the world for just some dollars. Get involved and be a part of making your website effective. Ask specific questions as to what they are going to do to make your rank better. Don't let them just decide on some random keywords, but ask what type of traffic those keywords get each month.

Whenever I do SEO work for a client, I provide them with a spreadsheet showing them the monthly search of many of the keywords related to their business. Not only is this helpful for the initial setup, but this list is also very handy when you are trying to find topics to blog about or just know what keyword phrase to use in the post. I once had a client that by changing one word in the keyword phrase increased the popularity of searches from 180/month to 8,800/month.

Google Doesn't Like Over Optimization

When I hear someone say a site is over optimized, I immediately think either someone doesn't know what they are doing, or they are trying to use some less than honorable black/grey SEO tricks to push a site up the search engines. While this might do what they are looking for and push that website to page 1 of Google quickly, the site will inevitably be found by Google and penalized. If you remember back a few months ago, I shared about the JC Penney debacle and how when they were caught by Google, the penalties took them from #1 in the results to not even being found on the first 5+ pages.

Whenever I build a custom WordPress Site for a client, I make sure to try and follow all of these guidelines as close as possible to keep my clients from danger. Does it make the process of reaching page one results take longer? Yes, but I'd rather it take more time of them writing good quality blog posts and sharing valuable content that lasts for years than get instant results that end up being banned in just a few months. Post that I wrote over four years ago on an old blog of mine still bring business to me today.

My main site 210 Consulting ranks well in the search engines for several keywords and I've never once paid for SEO work. Instead, I've simply taken the time to write blog posts that are search engine friendly, and done the work on my own of building good quality backlinks through guest blogging, commenting on other sites, and other good SEO tactics.

If you would like more information on how to write blogs for search engines feel free to contact me and we can schedule a coaching session to get your site started in the direction of page one of the search engines to stay.

Ines Hegedus-Garcia - @ines @jb140 there's a fine line bet prostituting your posts & getting quality readership - @chris_smth @phxreguy @tcar @jimmymackin

This was a tweet I received this morning from my friend Ines in reply to a conversation we were having this morning on Twitter about a recent post on HubSpot about 25 Marketing Stats for 2012.  The post to me seemed a little thin on content provided as it was basically just a list of statistics.  That however is not the purpose of this post.

The conversation started this morning when Chris, Jimmy, Jay, & Todd were discussing the completely annoying use of a Tweet This! link on every single stat on their post.  25 orange Tweet This! links in addition to the regular Twitter plugin seemed a little obsessive to me. My thoughts on the post were that they were only concerned about me sharing it out with others on Twitter. They could care less if I learned from the post, if I commented, or did anything else.

What is interesting though is that while the post is chock full of very interesting statistics that all of those mentioned above would love and share out on Twitter, (It's what we all kinda do for a living, so interesting stats that back up our points are always valuable and helpful)  the conversation turned from great stats, to poor promotion of the post by pimping it out too much.

I wish I could say this is the only example I've seen the past few days, but there are more.  Just before following the conversation above I watched a video from Gary Vaynerchuk on how poorly the Oprah Winfrey Network was promoting through social media.  Here's his rant:

Don't get me wrong, social media is a great tool to promote your products and services.  I use is solely to build and market my business. But, it has to be done in moderation.  If you try using a social network for just promoting you will get nowhere.  Some may listen for a little while, but before long, you become just noise they ignore.

Crossing the Line

What is the line where you go from successful promotion to prostitution?  That's a difficult question to answer.  I believe it varies.  Some businesses can do more promotion than others and get away with it.  Others, the slightest bit can turn off your consumers.  I think instead of trying to use a formula you need to just pay attention to your sphere.  If people are interacting with you less, your traffic is declining, and things seem to be on a downward slope, then maybe it's time to change.

I know in my business I've tested this on numerous times and have found that the minute I seem to be doing more promotion of me, my business and not others everything slows.

The Magic Formula

So, what is the magic formula to promoting things effectively?  How can I get all my stats going in the right direction?  Well, the answer is actually pretty simple.  Spend more time promoting others than yourself.  People pay attention to those who help them more than those who try to sell them something.  You can build a powerful online community by simply talking more about others good things than how great you are.  In return, you are building relationships and trust with that community of followers.  Then, when you promote something of your own, you are more likely to receive better results.

In order to get results from readers and your online community you have to first give something to them.  If not, it comes across really clear that you are just out to pimp your own products/services/things and could care less about others.

I'd love to hear your thoughts in the comments below.  When do you feel promotion turns to prostitution?

Originally Posted at: 210 Consulting- Social Media Advisors

Social Search went live this morning on Google.  No, not Google Plus – but GOOGLE, the mothership of the internet.  They’ve been hinting that social has been influencing the Google algorithm for a while and as of today there’s no more hinting.  It’s in your face.  Bamm!

Here’s how a search for an Irish Pub in NY looks to me.  Remember, I’m in San Francisco.  You can see there’s 30 of my friends that have recommendations for me.

Google has placed that right at the top!

I didn’t know I even had 30 friends in NYC, let alone personal recommendations for me.

The truth is, they might be friends, but they might also be friends of friends.  That means they might be someone you don’t recognize, don’t know and yet they just influenced your search result!  Wow!  They might have written a review on Yelp, or uploaded a picture to Posterous, or liked a YouTube video.  Those are the rare instances.  The majority of what shows up as a ‘recommendation’ in search is either a share to Google Plus or just a simple +1 by them.

That’s why, even though you don’t think you need another social network, you do need to understand what’s happening.  Lucky for you, we have help!

January 16th, 2012 1PM Eastern- Understanding The New Google+ with Mike Mueller

Join us with special guest presenter Mike Mueller for an in depth look at the Google+ social network including how to drive traffic back to your website as well as the NEW Business Pages. In this webinar we’ll discuss:

• What is Google+?
• Step-by-step walkthrough on how to get started
• Current useful Google+ applications for business
• How to keep Google+ from becoming a time suck.
• Understanding how to use this new Social Search to your advantage

With over 62 million users already on Google+, this is a network to definitely consider in your online marketing plan. This is a free webinar with limited seating, so sign up now! Register Here

Originally Posted at: 210 Consulting- Social Media Advisors

This past year I've had the honor of traveling the country as a social media speaker sharing on all types of social media topics like using Facebook for business, how to blog, video basics, and many other topics.  One of the top statements that I've heard this past year while traveling is some variation of this: "Twitter is stupid, I don't get it" which normally leads into a discussion on how Twitter can be used to help your business.

Is Twitter Stupid or A Great Source of Traffic?

One of the things I usually try to point out to people is that Twitter is a great referring source of traffic to your site.  During this past year, it is responsible for 22% of referring traffic.  The only traffic referrer to beat it was Facebook at 33%.  The bounce rates as well as time on site are very similar between the two social networks.  So is Twitter stupid, or a great source of traffic?  I'd have to say the latter.

Twitter Is Stupid, Only Celebrities Are There.

This is another common complaint I hear.  Since you only hear of big name celebrities like Oprah or Justin Bieber on Twitter in the media, many thing that is the only people signing up and using the social network.  Here's a really great visualization of Twitter adoption in the US over the past few years:

As you can see, there are many more signing up for Twitter each & every day.  In fact, over 100 million users are active each month according to Mashable.

Twitter is Stupid I Don't Care What You Ate For Lunch

Why should someone care what you ate for lunch or what you did last night for fun.  I get it, not everyone is going to care about everything you do.  But, if you take some time listening to what others are doing, you can learn a tremendous amount of information about your sphere.  And, build some of the strongest relationships with people.  This past year I made a trip to Seattle to speak and while there some of my Twitter friends a meetup while I was in town.  Thanks to my friends Stephanie, Dale, Linda, & Debra, & Chris, I spent a wonderful evening with a great group of friends, all that I mainly communicate with just through Twitter. So while some may not care about those types of things, I cherish the friendships I have made through Twitter over the past year.  I know more about some of my friends on Twitter from the other side of the country than friends of mine that live within 5 minutes of my home.

So Is Twitter Stupid or Valuable?

I am not going to force you to use Twitter in 2012, but as for my business, I know I will be continue to integrate Twitter into my online marketing strategy.  If you are not sure how to get started there, that is understandable.  Here's a few great resources to get you going in the right direction:

• Get More Followers- Chris Brogan
• 7 Way To Be Hated on Twitter- 210 Consulting
• 50,000 Tweets and All I Got Was Everything- Scott Stratten

If you want to connect with me on Twitter, you can find me @JB140

Video, some love it, most hate it.  Why?  They don't like the way they look on camera, or hate their voice, or some other really bad excuse.  But, with 3 billion views daily on YouTube, video is something that your business can no longer ignore.  There are simple ways to incorporate video into just about any business that is out there.

As we all know, many people consume things better when they can either hear or see it instead of just reading.  Hence why you always should try to include images to keep the consumers interest in your blog posts.  However, when you embed a video into the blog post you increase this exponentially.

As I was scanning YouTube videos, I came across this one from a real estate firm in Australia.  They do a great job explaining the importance of video in their industry:

As the saying goes, proof is in the pudding.  Both the top sales person in the state & country are using video to promote their business.  Also, they discuss spending $1,000 on a newspaper ad versus spending $500-$1,000 on a professional looking video.  Let's look at this in detail for a moment.

The ad that you place in a newspaper runs for a limited time.  Normally only once or twice making it's shelf life very short.  Secondly, the reach of that ad is the audience in your city that gets a newspaper.  If this was my hometown of Myrtle Beach, SC, the circulation of the paper is about 50,000 daily.  So you would be paying roughly $2 per viewer if you are lucky enough to get 1% to view your ad.  Since it is not interactive, you would then have to rely on the consumer going to a computer visiting your website, or picking up the phone to call you.  Of course this also doesn't take into account those who are not in the market for your product right now, which would make that number dramatically less.

In comparison, if you pay a video company to design a dramatic video or create one yourself for your product/service you are offering the video can easily get thousands of views if you title & tag it properly.  The other big differences between the print ad & video is that your video doesn't have a shelf life.  Unless you delete the video or have your account suspended, the video can live online for eternity to be found by consumers moving forward instead of just those looking on that day.  Secondly, the people viewing your video are those who are typically interested in that thing.  They have done some sort of search and landed on your video.  So, conversion should be much higher than the print ad.

So, if you have not started with video yet, now is the time to begin.  2012 is a year in which video will continue to remain a strong tool to implement into your online marketing strategy.  To help everyone get started in the right direction, I've created a free webinar that will take place on Monday January 9th, 2012 at 1PM EST.  Seating is limited, so register now!

According to Google, mobile traffic queries are up over 4 times those of a year ago. More and more people are surfing the web from their smart phones every day for things. There should no longer be a question of whether or not you need a mobile version of your website.

Having your website mobile optimized means that it will load quickly & easily for any mobile device. If it takes more than five seconds for the page to load, consumers are likely to leave and move on to another site. Also, the amount of data required to open a non-mobile site can turn those with limited data packages away from becoming a regular online customer of yours. If you have images inserted, they need to load properly and I shouldn't need to pinch or zoom to view the items on a page.

Google believes that mobile sites are becoming so important that they recently launched an initiative to help people determine if their site is mobile optimized. HowToGoMo.comoffers you the ability to test your site, learn more about mobile websites and even get help if needed.

Here's a quick demo on how it works:

When you finish the test you will get a brief summary and also the ability to either email or download a Full Mobile Report. Also, if your site does not do so well in the test, they have some great developers available to assist you in building a mobile optimized site for your business.

As someone who uses WordPress and also builds Custom WordPress Sites, I install a plugin called WPTouch onto all the sites I build that helps turn them into a mobile optimized version for when your site is viewed on a smartphone. It is super simple to set up and can be done in less than three minutes. It will make your site look fairly similar to the way mine did in the video demo above.

So, go try HowToGoMo.com and see how your site ranks in their results. If you need help turning your WordPress Site into a mobile optimized version, just ask!

Originally Posted at: 210 Consulting- Social Media Advisors

This is part three in my series on creating better videos. In our first segment we covered indoor shots and how to keep the light balanced. Then, we discussed why using a tripod is crucial to the quality of your video. For today's segment, we are going to discuss audio.

Good videos are made up of two main components. The images on the screen and the sound that accompanies it. If one of these parts is lacking or missing, the quality of your video goes down. While you may think you need to spend several hundreds of dollars on a good microphone setup, you will be surprised what you can get for under $40.

Before I show an example, let's first discuss the different types of microphones that exist. There are three main types that you may want to use:

1. Shotgun Microphones- These microphones are highly directional and pick mainly the audio that is just in front of them. It is used many times on movie sets with a boom stand that hangs it overhead those speaking. They can get a little more expensive, but can be effective in situations where you cannot have a microphone 6 inches from your subject. They can pick up sounds usually within 10 feet. Unfortunately though, if you are trying to interview someone in a noisy room, it can be difficult to distinguish their voice and the noise of others speaking in the room.
2. Handheld Microphones- Handheld microphones are like those used by news reporters. They can be wired or wireless. They provide a good sound of those close to the microphone. If you want the ambient noise of others in the room, this may not be the best option. Also, if the person using the microphone has weak arms and the microphone moves away, you may lose some of what they are speaking.
3. Lapel Microphones- Lapel microphones provide very good quality audio that will remain consistent as you clip it onto the persons shirt or jacket. These microphones pick up only the person wearing it so if you are trying to interview someone else, this is not the option for you. Unless of course you use an audio mixer and two of them. In the example below, I use a simple $25 Audio Technica ATR 3350 wired version. (aff link)

Here's a demo:

As you can see, adding just a simple $25 microphone changes the quality of your video immensely. No longer do you hear the wind blowing and my voice faintly. Instead my voice now is coming through crystal clear. So, if your camera allows for the use of an external microphone, then put the additional investment into your videos and see the major difference. If your camera doesn't have the option for an external microphone, have no fear! I will have a guest post coming soon that will show you how you can accomplish the same type of audio quality.

To learn more on how to create better videos, check out this presentation that I have shared as a social media speaker on Video Basics.

photo credit: Mike Mueller Areweconnected.com

Originally Posted at: 210 Consulting- Social Media Advisors

The other day I started a series of posts on creating better videos.  The series came from some recent presentations I have given as a social media speaker on using video more effectively in your online marketing strategy.  The first post dealt with picking the right angles for your indoor shots.  Today we are going to tackle another one of the issues I see in too many videos.  The fact that you feel like you are riding a roller coaster throughout the entire video due to the shakiness.  If you wonder what I am talking about, here's an example from one of my golf outings.

So how do we go about fixing this problem?  Well, absolute easiest is to just use a tripod.  It steadies your camera and removes all the shake.  You can purchase one for anywhere from $20 for an inexpensive one to some that can cost you several thousands.  Personally, I use a tripod/monopod combo from Sunpak that is around $85. (aff link) This tripod is a little taller than some of the others out there which comes in handy if you are taller or interviewing someone who is taller than 5'7".

In addition to this tripod, I also use a smaller lightweight one, but that can can be hard to use since it is so lightweight it causes some vibration when you try to do pan shots.  The third tripod I carry in my bag always is a small desktop tripod.  This one might get more use than any other tripod I own as it is with me all the time.  It doesn't always work the best with the DSLR camera due to the cameras weight, but with the pocket cameras it is perfect.

Here is a quick demonstration video showing the importance of steadying your camera:

So what if you want to shoot a video and do not have a tripod handy?  What should you do?  Well, obviously you wouldn't want to just give up on shooting the video.  Instead, lets think of some other ways to imitate the tripod.  Here are just a few things I have done in the past when I don't have a tripod nearby to steady my video camera:  

• Find a steady flat surface to sit/prop the camera.  I've used everything from sidewalks, desks, railings, you name it to steady the camera.  I've even used my wallet before to prop a camera up & get that perfect shot.  

• Put your camera strap on & pull the camera tight against your neck.  This will help to steady the camera more than just using your arms.  

• Find something to lean on.  If you can find something to lean your elbows against you can use your arms as a tripod fairly well.

These are just a few ideas, there are plenty more crazy things I've done in the past to try & get the right shot.  Have you ever used any of the things I mentioned in the past?  Or maybe you have another idea.  If you do, please share!

Originally Posted at: 210 Consulting- Social Media Advisors