As a staff member here at ActiveRain, I probably read anywhere from 100-200 posts a day. Well, not really read the entire post, but I look through at least that many daily. One of the things that baffles me daily are the titles of posts. Have you ever seen some posts with titles like these?
- Just Listed 3BR/3BA home for $199,900
- Hurry, 8,000 Tax Credit Expires soon!
- Home Sales Increasing, Buy Today!
- Now is a Great Time to Buy!
- Great Custom All Brick Home
I could continue on but I think by now you get the idea. If you notice, all of these types of titles are nothing more than a cheesy tag line used in advertising. Unfortunately, your blog is not meant to be used as an advertisement. The point to writing your blogs is to share with consumers information that they want to know.
I have covered this topic in my webinars the past few weeks for our new members that have not yet become a Rainmaker. Many people over look the importance behind the title of your post and do not place a lot of thought on it. The title is one of the most powerful parts of your blog posts for search engine optimization or SEO. If you are using generic sales ad statements in your title then you are missing the ability to use your keywords & help your post to rank well in the search engines. Also, I am not exactly sure how many people search for things in Google by phrases like: Just listed 3BR/2BA home on Cul-de-sac, Now is a great time to buy. Why? Well see what happens when you type in Now is a great time to buy. When I just did that, the results brought back 307 million results. Or, if you search for the term Just listed 3BR/2BA $199,000. This brings back homes for sale in California, Philadelphia, and who knows where else.
So, instead of these very general sales ad titles, how should you be titling your posts? Well, it is actually rather simple. You want to be more specific on the title of your post. Also, be sure to include your longtail keywords. For example, if I was going to write about a new listing, the title should be something more along these lines:
Home for Sale in The Farm at Carolina Forest in Myrtle Beach, SC~ 123 ABC St. Myrtle Beach, SC 29579
The example above is targeted on my Keywords. My keyword is the community, The Farm at Carolina Fores in Myrtle Beach, SC. Also, by including the address in the title, it allows consumers who drive by the property and write down the address of the property to find my blog post. If neither of those pieces of information is included it makes it very difficult for consumers to find the blog post.
In the example Home Sales Increasing, Buy Today, the title should be changed to something resembling this:
Sold Homes in The Gates Austin, TX increases by 12%. An Austin Texas Real Estate Market Report
This title once again Targets on the longtail keyword which is Sold Homes in The Gates Austin, TX. Also, we have used other keywords that someone might use when doing a real estate search by saying Austin Texas Real Estate Market Report.
These are just two basic examples of how to attract more readers to your posts just by making some simple changes to the title of your posts. Use this tip and watch how your posts will begin to receive more traffic and better results in the search Engines.
I am the Co-Founder of 210 Consulting- Social Media Advisors. I have traveled the country as a social media speaker. If you would like more information on any of the topics discussed in this blog, please contact me directly. We specialize in social media training, online consulting, and the creation of your own custom WordPress site.
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