I just finished watching the Miss America Pageant with my wife on TLC. She enjoys watching the pageant every year. You know, the big hair, cheesy questions and who could ever pass over the unforgettable evening gowns! I myself haven't been the craziest about the pageant, but it is something I can enjoy with my wife.
Last year, the Miss America foundation realized that the pageant was losing popularity annually. The committee knew they needed a major overhaul of a pageant that was over 80 years old. The things that appealed to the public back then were no longer popular. So, in 2008 the big hair, big dresses and long drawn out pageant disappeared. It was refreshed with a new hip, fast paced, sex appealed evening which would revolutionize the show. After watching the pageant this evening, I feel they hit a home run on the changes. The show moved along quickly and kept your attention from beginning to end.
As real estate agents, maybe we could learn a few things from Miss America. The ways that used to work over the past 10 years of doing real estate is not as effective now. Here are a few things I have learned over the past year to help increase my business.
- Increase your picture count! I wrote a post yesterday about how listings with more than 21 photos receive so much more attention from consumers.
- Increase online marketing while decreasing your print ads. The stats don't lie! More than 75% of all buyers search online before even contacting a real estate agent.
- Join the Real Estate 2.0 Revolution. Blogs and social networking is the way of effectively marketing towards the future. Sites like Twitter, Facebook, and Activerain are growing daily with the amount of members and readers. These are all great networks to increase your online exposure quickly and inexpensively.
As a buyer or seller, make sure to ask your real estate agent if they are doing these three simple things to help increase their business. If not, enjoy the big hair, puffy dresses and cheesy talent round just like Miss America of 20 years ago.
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I am the Co-Founder of 210 Consulting- Social Media Advisors. If you would like more information on any of the topics discussed in this blog, please contact me directly.
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