The other day,as I was leaving my blog class I pulled up to a traffic light and was enjoying the beautiful scenery of Myrtle Beach. I then looked over to the left saw a sign that said "List on MLS $399." It made me start thinking about the effectiveness of this type of advertising. When I mean effectiveness, I am not referring to the sign itself and attracting sellers, but instead to the effectiveness of listing your home for sale using this type of method.
With high inventory of homes currently available for sale across the nation, someone who is selling their home needs more than just their home placed in a local MLS. They need a REALTOR® who will market their property effectively. One of the main places a home being sold needs to be marketed to is on the internet. Some of the recent statistics I have heard state that more than 80% of buyers search online before even making contact with an agent to purchase real estate.
Also, many listing agents have a group of buyers both past & present that they are going to contact to tell about your property. Agents also place their listings in local newspapers, different magazines, and just about everywhere else you can imagine.
Remember, as your REALTOR® if I do not sell your home, I don't get paid! So, I am going to do everything in my ability to sell your home. Unlike the company that charges you $399 to list on the MLS up front, you do not owe me a penny till your home closes. Even if I have your home listed for sale for several months and it does not sell, if the listing expires you do not have to pay me anything.
Here is just one of the many ways I market my Myrtle Beach Real Estate Listings:
Internet exposure. Every one of my listings is placed on over 30 different websites to give your listing as much exposure possible. This list includes sites such as REALTOR.com, ColdwellBanker.com, Trulia.com, and on my personal Myrtle Beach Real Estate Blog, Myrtlebeachhomesblog.com.
So, you be the judge as to the effectiveness of the $399 list on MLS idea in comparison to having a REALTOR® assist you in selling your home.
I am the Co-Founder of 210 Consulting- Social Media Advisors. I have traveled the country as a social media speaker. If you would like more information on any of the topics discussed in this blog, please contact me directly. We specialize in social media training, online consulting, and the creation of your own custom WordPress site.
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