Yesterday I was out on a listing appointment and I began sharing with the couple how we market their property, our strategies in selling their property, and what price to list at. We were the third agent the couple had interviewed for listing their property. Since I knew ahead of time they had already interviewed other agents, I knew we would have to use something to wow the buyer in our presentation. So, earlier that morning while I was sitting in a Doctor's office with my grandparents, I started writing to my twitter account about my dislike for Hospitals & Dr.'s offices. And that is when it hit me!
The bright flash almost blinded me as the lightbulb went off in my head. I had my new WOW! factor for my listing appointment. So, when we sat down, began our presentation, I shared my normal stuff about writing blogs, posting on websites, etc. Then I pulled out the big gun and shared my newest marketing idea.
I said to the sellers the following:
"One of the newest pieces of techonology will allow me to begin marketing your property on the internet where more than 80% of all buyers begin their search before I even pull out of your driveway."
The sellers eyes lit up like Christmas trees. Of course with a bit of hesitation Mr. Seller asked, "How will you do that Jeremy?"
"Well, it is a rather simple process...You see my cell phone has a built in camera. I will be taking a picture of the outside of your home with it. Then, I will upload the picture instantly to my an internet server with the caption, "Just Listed, $329,900 and the address." Because I have been actively a part of several real estate networks, your home will be instantly seen by hundreds possibly thousands before I even return to my office!
While these sellers are hesitant on making any decision, I feel confident they will be contacting us in the next few days to list their home because of this feature that nobody else has offered to them.
So, how do I offer this service?!?
I am Glad you asked. It is a rather very simple process.
First, I will use my Blackberry Curve to take the photo.
Then through Flickr's mobile uploader, I will upload the picture to my Flickr Account.
You don't need a blackberry in order to do this either. You can use any cell phone that has a camera and internet access. Both Twitter, Flickr, Twittergram are all free services available to anyone for use. Try this on your next appointment and see if it doesn't help you WOW the sellers into choosing you to sell their home!
I am the Co-Founder of 210 Consulting- Social Media Advisors. I have traveled the country as a social media speaker. If you would like more information on any of the topics discussed in this blog, please contact me directly. We specialize in social media training, online consulting, and the creation of your own custom WordPress site.
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