In todays market there are so many homes for sale. Our market currently has 21,514 properties actively listed for sale. Over the past 7 days there have been 170 properties sold, 633 new listings and 751 properties with a price change.
As the market began to slow one of the things I learned was to change some of the speech I used. Instead of saying "price reduced", I changed it to "price improved". While it may not seem like much, when talking with a buyer it can mean a whole lot.
Here is a definition of reduced: "To bring down, as in extent, amount, size, rank or degree; diminish. Diminish? Bring Down Size? Lower Rank? These are not ideas I want my buyers or sellers to think of when I mention price reduction.
Instead try saying price improvement...by saying this buyers and sellers are thinking these types of things: "bringing to a more deisrable condition, making more profitable, increasing the value of, and all around making the home better."
If you are a buyer looking for a home with an Improved Price, do not hesitate to contact Jeremy Blanton with The Blanton Team of Coldwell Banker Chicora Real Estate. The #1 Real Estate Company in Myrtle Beach, South Carolina.
Sellers if you are thinking of selling a home in the Myrtle Beach & Surrounding Areas, do not hesitate to contact us today so we can sell your home fast at the best possible price!
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Jeremy,
Subtleties like this are important in marketing...not that we are trying to 'fool' the consumer, but trying to express as clearly in words what our language will permit!!! Thanks, Fran
Hi Jeremy,
I can tell you are a glass half full kind of guy :-) I like your thinking!
Thanks,
Another Fran (must be synchronicity)\
Frances Sanderson, Franklin, NH REALTOR®, Certified EcoBroker®
Woah, Double Fran! Thanks both for stopping by. I think it is all how you look at things and focusing on the positive aspect of stuff!
If more people took that kind of approach or at least a more positive one, the market would start to improve. Too much bad press in an already unstable market...
Thanks for stopping by...I agree there is a lot of negative press!