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Oct 02 2014

Selling as a Myrtle Beach FSBO Can Cost More Than The Commission

For Sale By Owner RisksAs a Myrtle Beach REALTOR® I hear all types of Horror Stories about deals that have gone bad, and all types of crazy things that have happened while trying to either buy or sell a home in Myrtle Beach.  Here is one of those stories from a couples that I helped sell their Myrtle Beach home.

They were a nice couple, looking to sell their beautiful Myrtle Beach home on a golf course.  Home had excellent view, had been meticulously taken care of, and was in “model home” condition.  These people contacted us because they were in a major dilemma and after sharing it with a neighbor who were former clients of ours, urged them to call us immediately. Here is their story:

The couple had tried selling their home via For Sale By Owner.  They bought the yard sign, had a little website made up and had instant gratification.  Within two weeks, they were having daily showings, and multiple calls on their home.  As they came to the end of their second week of trying to sell the house, they received an offer on the property.  They came to an agreement with the buyer and things seemed to be moving along perfectly for them.

Empty PocketsAs closing day came closer, the sellers began packing their items in their home.  Since the property sold quicker than they thought it would, they had to pack all their belongings & furniture and place it into a climate controlled storage unit.  Also, they had to sign a 6 month lease to rent an apartment until the home they were building would be complete.

The day of closing came and the sellers went to the closing attorneys office expecting to meet the buyer, sign the documents and sell their lovely home.  Well, when they got to the attorney’s office, the buyer was nowhere to be found.  They called and found out that the seller was unable to purchase the property.  They received a pre-qualification letter, but had no way of following up on whether the buyer would be able to secure the funds to purchase the home.  The buyer had actually given false information to the bank and got caught.  So, needless to say the home was not going to sell to this new buyer.

The sellers went back to their now vacant home disheartened and placed the sign back in the yard.  After a few more weeks with not much activity, the sellers were becoming distressed because they were paying a lot of money out of pocket and the cash reserves were coming to an end.  Paying the mortgage on the vacant home, plus their monthly rent for the apartment & storage unit on top of the construction loan on the property is more than enough to do that.

Finally the sellers gave in to the neighbors advice and contacted us.  We met with them, listed the property for sale and were able to sell it & close in 5 weeks time.

Unfortunately for the sellers, the money spent trying to sell their house on their own was much more than my commission. While this story sounds like it might be a rare occassion, it is something becoming more and more common.  Lenders are tightening their regulations on who they will lend to, and buyers are not always accurate with the information they supply.  That is why having a Real Estate Professional is important.

Our job goes much further than just placing your home into the MLS.  We use various types of marketing tools to give your home the most exposure possible.  While many think our job finishes with marketing, there is much more.  Next we coordinate with agent to schedule showings of your home.  Most of this is now handled electronically.

Phone CallThen comes the contract negotiation stage.  This is another very important stage where a Myrtle Beach REALTOR® plays a critical role.  Having an agent that can negotiate well on your behalf could save you thousands of dollars and months of time and aggravation.

Finally our last job after negotiating your home is to make sure that the home gets to the closing table and closed with as little problems as possible.  To me, this is where the real work begins.  During the part in the process, your agent will be negotiating home inspection repairs, ordering home warranties if needed, scheduling inspections, and communicating regularly with the closing attorney, the bank giving the mortgage, and the buyer’s agent to make sure all paperwork and any other items needed to close on the home are taken care of and that on closing day there are no “surprises” like the one that happened to this FSBO.

So before you think of selling your home on your own, remember this quote I recently heard directly from a seller on a panel at a real estate conference.  The man said: “I’m not going to do open heart surgery on myself, so I’m not going to try & sell my home on my own. Some things in life end up costing more when you don’t hire the expert to handle the job!”  If you are thinking of selling your Myrtle Beach home and would like to see how I can help you accomplish this, feel free to either call me at 843-222-9402 or contact me online.

photos by: & ,

Written by Jeremy · Categorized: Myrtle Beach Golf, Selling Myrtle Beach Homes

Jun 24 2014

The Importance Of Online Marketing To Selling a Myrtle Beach Home

Myrtle Beach Home For SaleIt’s no secret that selling your Myrtle Beach home can be a difficult task to do on your own.  With all the new regulations on financing, and laws in place.  With that being said, selecting the right real estate agent to sell your home is imperative.  One of the most effective parts of selling a home is how the property is being marketed on the internet.  Below is a list of items that are helping to sell homes.  If you are thinking of selling your home, you may want to print this out to ask the real estate agent if your home will be marketed in these places.

  1. Real Estate Website– Does the agent have an effective website that is drawing in buyers?  Recent statistics show over 85% of all buyers begin their real estate search on the internet before even contacting an agent. Also ask the agent if they have their own domain name website instead of just the website provided by the company.  For my team we have MyrtleBeachHomesBlog.com plus our local company, RE/MAX Southern Shores website.  In addition, we have exposure the RE/MAX national site.
  2. Real Estate 2.0- Social Networks & other websites are rapidly gaining in popularity.  Buyers are using sites like Facebook, YouTube, Instagram, Google+, LinkedIn & Twitter to find out the information about a community, the agent, and the surrounding areas before making contact with a real estate agent.  Our use of social media helps expose our listings to our connections on Social Media which is now over 37,000!Google.com
  3. Real Estate Blog– Buyers who begin their online searches are finding blogs each and every day with the information they are interested in.  On average, consumers read over 27 blog posts every week.  They are going to major search engines entering the keywords for information they want.  If you have shared content related to the terms the consumer is searching, you have the potential to be found and gain their business.

Remember these three areas of effective marketing in the current real estate market.  Unfortunately, just like many things in life, what is effective at one time may not work anymore now.  You need an agent that stays on top of the market and keeps track of what is and is not working in selling homes.

An article I read in our local paper a while back confirmed that our marketing efforts are targeted in the right direction. The article shared about how the Myrtle Beach Chamber of Commerce is focusing over 60% of their advertising towards internet marketing.  23.2% towards tv, 7% for newspapers, 5% on magazines 3% on radio & 1.8% on billboards.  Just as the chamber has come to realize, in order to be effective with marketing the focus needs to be on internet advertising!

So in closing, when you are deciding on an agent to sell your Myrtle Beach Home, make sure that they have a strong online presence to help take your Myrtle Beach Home from listed to sold by giving your home it’s greatest exposure online.

photo by: bsabarnowl

Written by Jeremy · Categorized: Selling Myrtle Beach Homes · Tagged: myrtle beach home, myrtle beach real estate, selling a myrtle beach home

Jun 24 2014

Plantation Lakes Home Market Report June 2014

Plantation Lakes HomesPlantation Lakes is one of the more popular home communities in the Carolina Forest area of Myrtle Beach.  Currently, Plantation Lakes has over 40 homes for sale ranging in price from a low of $329,500 up to $1,150,000.  The current average listing price is $512,016 and median listing price in Plantation Lakes is currently $459,000.

Of the current 40+ homes for sale in Plantation Lakes, surprisingly only four of the listings are 3 bedroom homes.  In contrast, there are currently twenty-five listings in Plantation Lakes that are 4 bedroom homes.  In addition, there are ten 5 bedroom and two 6 bedrooms currently for sale.

Here are the 6 most expensive homes currently for sale in Plantation Lakes:

Plantation Lakes Homes That Have Sold

While it’s great to see so many Plantation Lakes homes for sale, the question sellers want answered is: What Plantations Lakes Homes Are Selling & For Home Much? According to the MLS, in the past two months, eleven homes have sold in Plantation Lakes ranging in price from a low price of $285,000 to a high sold price of $600,000.  The average price for homes sold in Plantation Lakes is $404,008 and the median price is $395,900.

One thing I found interesting about the data I reviewed on homes in this community was the Days on Market (DOM).  There was a huge range in days DOM that went from a low of 30 days to a high of 877 days!  The median DOM however was still rather high at 230 days.

If you would like more information on homes for sale in Plantation Lakes, I’ve already done some custom searches to help make your job easier on finding the perfect home or lot for sale in Plantation Lakes below:

  • All Plantation Lakes Homes For Sale
  • Short sales in Plantation Lakes
  • Plantation Lakes Lots For Sale
  • Plantation Lakes 3BR Homes For Sale
  • Plantation Lakes 4BR Homes For Sale
  • Plantation Lakes 5BR Homes For Sale
  • Plantation Lakes 6BR Homes For Sale

If you are thinking of selling your Plantation Lakes home and would like more information on the current value of your home, fill out this form to find out what your home is worth and receive a free market analysis for your home in Plantation Lakes.

Written by Jeremy · Categorized: market reports, Myrtle Beach Real Estate, Plantation Lakes, Selling Myrtle Beach Homes, Uncategorized · Tagged: home for sale in plantation lakes, Plantation Lakes homes, plantation lakes real estate

Jun 23 2014

7 Tips To Selling Your Myrtle Beach Home

Selling a Myrtle Beach Home can sometimes be difficult, so I thought I would share a few tips on how to make your house an “Exceptional Buy.”  Hopefully these tips will help sell your Myrtle Beach home quicker and closer to the listing price.

1.  Price home correctly.  Price is definitely king when it comes to selling your Myrtle Beach home.  With a strong inventory of homes on the market, you need to be priced correctly in order to sell a home quickly. For example, if you have a 2 bedroom condominium for sale in a building where there are 25 other units just like yours, why would someone pay $50,000 more for yours?

2.  Make the outside of your home special.  First impressions are so imperative.  If you saw these two properties listed for sale for the same price, which would you want to see?

 

 

 

 

 

 

3.  Make your home like new.   Since there is a large inventory of homes available, buyers are not as interested in fixer upper homes right now unless the home is listed at an incredible price.  Instead, they want a home that looks like new and is in move-in condition.  Carpet & paint allowances are no longer as effective as they once were.  Instead, having all the work done ahead of time is becoming more profitable.  If you offer an allowance, the buyers will want the allowance as well as take the amount to replace/repair the property off their asking price. 

bed4. Everyday when you leave your home, leave it as though today is the day my house sells!  You never know when a buyer may show up that wants to see your home.  If they are only in town for that day, it is so crucial that buyers are able to see your home in its best state.  Here are a few pointers for the inside:

  • Make sure all the beds are made.
  • Fold and put away all laundry.
  • Place all dirty dishes into the dishwasher.
  • Clean up the childrens toys.
  • Wipe down the mirrors in the bathrooms after brushing teeth.
  • Clean the toothpaste out of the sink.

5.  Never turn down a showing!!!  Just because you don’t get a chance to do one of the things above, or you are busy with something else, don’t turn down a showing.  If you didnt make the bed that morning, IT IS OK!  The buyer can look past that when purchasing the house.  It is always better to allow the buyer to see a house that is not totally perfect than to turn away a showing.  if nobody sees the house, it’s almost impossible to sell your Myrtle Beach Home.

6.  List with an agent that can sell your house.  The agent you choose to sell your home has become increasingly more important.  You want an agent that is familiar with the area, that aggressively markets, and has a strong internet presence.  Some of the newer stats show that more that around 90% of buyers now search the internet before even contacting a REALTOR!  Make sure to chose an agent that understands online market, is familiar with social media, and uses it regularly in their marketing plan.

7.  Offer to pay towards buyers closing costs.  With the tightening of money around The United States, any type of assistance a buyer can receive will make the property listing look more appealing to them.  Make sure though before offering a certain amount that you will be within the regulations that most mortgage programs will allow.

For more information on how to get your Myrtle Beach home sold faster and closer to listing price, feel free to contact me for more tips and learn how my extensive marketing plan can take your home from being listed to being sold in Myrtle Beach.

 

photo by: dan taylor

Written by Jeremy · Categorized: Active Rain, Selling Myrtle Beach Homes · Tagged: selling myrtle beach homes

May 05 2014

Questions To Ask When Selling Your Myrtle Beach Home

Myrtle BeachWhen looking for an agent to sell your Myrtle Beach home, there are several questions that are very important to ask to make sure you are choosing the proper agent.  Of course, the #1 question everyone has on there mind is: What is your Commission to sell my home?

While this is an important thing in selling your home, so that you are able to save as much money as possible, it can sometimes do the opposite effect if the agent has to cut back their marketing and advertising because they cut their commission.   So, here are a few other questions to ask when interviewing an agent to sell your Myrtle Beach property:

1. How many listings do you currently have?  You want an agent that has other listings at this time.  Normally that is a good sign that they are receiving buyer leads.  If an agent only has your home listed, the percentage of sales leads they receive will be less.  Less leads means less opportunities for the agent to share information about your home with those who call in.

2.  What will you do to market my property?  This is a key question.  When you ask this question, don’t just listen to the things they say, ask them for proof.   One of the things we do for our listings is make a full color feature sheet that is placed in every listing.  We do this because when a person views 10-12 homes in a day, they sometimes forget what all they have seen, so if they have something like the flyer to the left to take home with them, they will remember your home more.  You also will want to know what type of print publications are will your property be in, and how often will it be found in those publications.

3.  What websites will my home be listed on?  In todays market over 82% of buyers search on the web before even contacting an agent.  If you are wanting your property sold in a timely manner, it needs to be exposed to as many places as possible.

4.  Are you participating in Real Estate 2.0?  The way real estate is being done now includes agents having blogs where buyers can find more information about the current market, a certain area, and also what recent trends are showing.  This also helps an agent to build up ranking on the major search engines like Google.

YouTube logo5.  Do you do virtual tours/video? With increasing numbers of internet buyers, they want to see more than just an outside picture, they want to be able to view an entire home with one click.  They want a full tour of the inside, outside, and amenities a home has to offer.   A national study showed that 73% of consumers prefer to work with someone using video while only 13% are actually doing so.

Asking these 5 simple questions can help you to find an agent that will try to aggressively sell your property in Myrtle Beach in the quickest time possible. In order for an agent to do all of the things listed above, it does cost time and money.  But, if the end result is getting your home sold in market where there are 10 other properties like yours listed for sale already, it will definitely be worth a higher commission rate to sell your home faster than your neighbors.  Think of it this way…if you can pay an extra 1% commission on a home listed at $175,000, that is an addition $1,750.  But if your home sells in 2 months instead of 10 months, you have saved 8 months of mortgage payments, utility bills, association dues, maintenance, and upkeep which can be much greater of a cost.

Plus, think of how selling the home now will affect your future!  If you are not able to move back home to be near family, or move to that new destination you have always wanted to live in, you can be held back from the future life you want to be living.

In closing, remember, your agent is there to try and sell your home as soon as possible and in the quickest time possible.  The quicker they can sell your home, and the more it sells for means less money spent by the agent and more in their pocket.

Hope these tips help, and if you need assistance selling property in the Myrtle Beach Area, or anywhere in the world, contact me and let me assist you in selling yourhome!

photos by: myrtlebeachblog & Rego - d4u.hu

Written by Jeremy · Categorized: Selling Myrtle Beach Homes

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Jeremy Blanton
Myrtle Beach REALTOR- Jeremy Blanton
186 Fresh Drive
Myrtle Beach, SC 29579
(843) 222-9402
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