The Importance Of Online Marketing To Selling a Myrtle Beach Home

Myrtle Beach Home For SaleIt’s no secret that selling your Myrtle Beach home can be a difficult task to do on your own.  With all the new regulations on financing, and laws in place.  With that being said, selecting the right real estate agent to sell your home is imperative.  One of the most effective parts of selling a home is how the property is being marketed on the internet.  Below is a list of items that are helping to sell homes.  If you are thinking of selling your home, you may want to print this out to ask the real estate agent if your home will be marketed in these places.

  1. Real Estate Website Does the agent have an effective website that is drawing in buyers?  Recent statistics show over 85% of all buyers begin their real estate search on the internet before even contacting an agent. Also ask the agent if they have their own domain name website instead of just the website provided by the company.  For my team we have plus our local company, RE/MAX Southern Shores website.  In addition, we have exposure the RE/MAX national site.
  2. Real Estate 2.0- Social Networks & other websites are rapidly gaining in popularity.  Buyers are using sites like Facebook, YouTube, Instagram, Google+, LinkedIn & Twitter to find out the information about a community, the agent, and the surrounding areas before making contact with a real estate agent.  Our use of social media helps expose our listings to our connections on Social Media which is now over 37,000!
  3. Real Estate Blog Buyers who begin their online searches are finding blogs each and every day with the information they are interested in.  On average, consumers read over 27 blog posts every week.  They are going to major search engines entering the keywords for information they want.  If you have shared content related to the terms the consumer is searching, you have the potential to be found and gain their business.

Remember these three areas of effective marketing in the current real estate market.  Unfortunately, just like many things in life, what is effective at one time may not work anymore now.  You need an agent that stays on top of the market and keeps track of what is and is not working in selling homes.

An article I read in our local paper a while back confirmed that our marketing efforts are targeted in the right direction. The article shared about how the Myrtle Beach Chamber of Commerce is focusing over 60% of their advertising towards internet marketing.  23.2% towards tv, 7% for newspapers, 5% on magazines 3% on radio & 1.8% on billboards.  Just as the chamber has come to realize, in order to be effective with marketing the focus needs to be on internet advertising!

So in closing, when you are deciding on an agent to sell your Myrtle Beach Home, make sure that they have a strong online presence to help take your Myrtle Beach Home from listed to sold by giving your home it’s greatest exposure online.

photo by: bsabarnowl


Jeremy is a full time REALTOR® who specializes in homes for sale throughout the Myrtle Beach Area.

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