Over the last several months we have all heard the imortance of quality content and also how imperative it is to add pictures to our listings. We have also found many articles on how to take the perfect photo and what to use to accomplish these things. With the slow down in the real estate market this has become even more critical.
I Just finished reading an email from Point2 Technologies that talked about photographs and how they increase the interest of consumers on listings. The study concluded that listings with no photo received .02 percent of the amount of interest as listings with over 21 pictures.
They also concluded that listings with 21 or more pictures receive 55 times the number of page views, 27 times the amount of interest and 898 the number of leads as a listing marketed with no pictures. These stats were rather staggering to me.
So, how many pictures do you place in your ads?